London’s Olympics have gone pink
by oiler on Tuesday, June 5th, 2007 at 10:50am
The London 2012 organising committee released their official logo on Monday. It’s apparently pink (ish), and is supposed to “to inspire young people around the world through sport and the Olympic values.”
The new design, which cost £400,000, has received a mixed response, but Lord Coe was adamant it put across the image and message that he wanted the London Games to deliver to the world.
“It’s not a logo, it’s a brand that will take us forward for the next five years,” he told BBC Five Live.