In which Texas gets richer and prolongs the inevitable
College Basketball, College Football | Big 10 - Big XII - Pac 10
by Bronto on Monday, June 14th, 2010 at 11:40pm
By now you’ve heard the news of the Big X(II)’s salvation mostly at the hands of the Texas Longhorns, who turned down an offer from the PAC-10 to join the conference. As was widely reported, if Texas left, Texas Tech, Oklahoma State and Oklahoma would have gone with them and Texas A&M would have most likely jumped ship to the SEC.
Commissioner Dan Beebe said during the Big 12 meetings in Kansas City two weeks ago that his conference would be able to approach paying league members as much as $17 million annually — nearly twice as much as some members now receive — with a new television deal with Fox Sports Net.
Texas could earn up to $25 million thanks to revenues from the UT Sports Network which will become a reality with the new Big X(II). The other 11 teams will have the Big X(II) Network to themselves, but it’s unclear at this point whether the UT Network and the Big X(II) Network will be available to subscribers as a package deal. On the surface, it seems that the UTSN couldn’t survive on its own outside of Texas, but all of that still has to be worked out.
What’s clear right now is that the Big X(II) exists. And while it’s natural for those in the Midwest — and certainly those here in KU and KSU territory — to revel in the conference’s continued existence, the realignment elephant hasn’t left the room. It’s just now calmly sitting in the corner instead of smashing the coffee table.
The UTSN was the alleged dealbreaker — and there’s been many alleged deals and dealbreakers in this saga — of Texas’ proposed inclusion into the PAC-10. If Texas became a member of the PAC-10, they couldn’t have their own sports network. But to believe that the existence of the UTSN is a barrier to future realignment is, quite frankly, a fairytale.
It’s not going to happen anytime soon, but there’s the very real possibility that within five years we go through a similar circumstance. By then the Big 10 could be comfortable with 12 or 14 teams and be looking to expand to 16. In response, the PAC-10 and SEC would need to counter by adding more teams of their own. Or maybe the PAC-10 starts the realignment merry-go round again. It’s anybody’s guess, and at this point, Larry Scott and Jim Delany may not even know. (OK, of course they know. They’ve played the Big X(II) and the rest of the NCAA for fools and this is just the appetizer to the main course.)
Once one of those conferences takes the first step towards expansion, Texas will be at the top of the list. This time, the Longhorns will have their own television network to bring with them to immediately vault them to the top of the revenue list of their new conference.
DeLoss Dodds and the rest of the Texas administration aren’t stupid like Beebe. They knew that they were the Boardwalk in Delany and Scott’s game of Monopoly and now they’re just leasing a house on the square. And as we all know, building on property makes that property much more valuable in the future.




…Mike Krzyzewski out of Durham and to the Nets?

